The POWERBAR Story

Helping athletes achieve their goals

Our Goal. Our Passion. Our Mission.

To excel in your sport or fitness endeavor, you have to set goals, be driven. You push hard. You strengthen your commitment.

We play by the same rules. Commitment. Passion. And the push to help you succeed.

We’re passionate about sports and fitness, health and wellness. That’s why we started POWERBAR to begin with—to help athletes like you reach your goals by providing convenient nutritional products. All of our products are backed by decades of sports nutrition science and must live up to our high standards to meet the nutrition and energy needs of all athletes—from world-class champions and dedicated amateurs to beginners.